What is Kokai?
The Trade Desk's Kokai uses agentic AI to optimize campaigns and automate routine adjustments, letting advertisers focus on outcomes.
How to use Kokai
Set up your brand and goal, generate content or campaigns, and review the AI suggestions. Schedule, publish, and track performance from the dashboard.
Kokai use cases
- 1Social media content
- 2Ad campaigns and copy
- 3Email marketing
- 4Content scheduling
Kokai at a glance
| Pricing model | Subscription |
| Starting price | Free |
| Arabic support | Limited |
| Category | Marketing & SEO |
| Official website | thetradedesk.com |
Kokai pros and cons
Pros
- Data-driven optimization
- Scales content production
- Clear ROI for teams
Cons
- Advanced features require a paid plan
- Output quality still benefits from human review
Frequently asked questions about Kokai
Is Kokai free?
No free tier; plans start around $—/mo (trial may be offered).
Does Kokai support Arabic?
Arabic support is limited; Kokai works best in English.